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Personal branding

Mizinga Melu ABSA

Personal Branding is the conscious and intentional effort to create and influence the perception of an individual by positioning them as an authority in their industry, elevating their credibility and differentiate themselves. 

It has been said that Your brand is how people perceive and remember you. It represents your values, purpose and personality. So anything you put out to the world, your message, your products, your actions should represent these qualities. 

Your foundation blueprint is important: some key facts:

What do you want to be known for?

What is your overriding message?

Why is your message important?

What makes you different in the marketplace?


Personal Branding has been extremely important for any leader. What is your view on personal Branding? How has it affected you and how are you working on improving your personal brand?

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